DANIELLE WITEK

Danielle Witek

With 20 years of dedicated experience in the sportswear industry, I am deeply committed to leveraging the power of sport, science, and fashion to empower individuals. My expertise is in conceptualizing, experimenting, and collaborating to bring consumer-driven products to life. I help define and reinforce our North Star, ensuring the team stays aligned with our mission. This involves leveraging each team member’s strengths, simplifying complex goals, and fostering a collaborative, results-driven environment.

A decade in innovation has taught me how to turn ideas into reality and bring others along for the ride. I apply these lessons daily, always looking for ways to improve—from product development to team efficiency.

Spending a decade in innovation has taught me how to turn ideas into reality and how to bring others along on that journey. I apply those lessons to everything I do, constantly seeking efficiencies—from product development to improving how we work.

This site offers a peek at my past, but let’s be real, I’m far more excited about where we can go next.