DANIELLE WITEK

Designer, Problem Solver, Collaborator

My time at UA has spanned both inline and innovation, where apparel solutions play a key role in shaping the aesthetic direction of the seasonal collections. We created product that the athlete never knew they needed and couldn’t live without by observing them in their routines and identifying potential ideas. The following snapshot offers a glimpse into a typical day, where I develop concepts, sketch concepts, prototype, project plan, and strategizing to develop cutting-edge apparel designs in a timely manner. Every aspect of this work reflects my personal contributions and dedication to the evolution of the brand.

Designing for the runner

Designing for the runner